Imagine by Kia: a new all-electric concept car revealed

5 March 2019 – Kia Motors has revealed its new all-electric concept car, ‘Imagine by Kia’, at the 2019 Geneva International Motor Show.

“Automotive design is about capturing the heart and making it beat that bit faster for that bit longer. We believe that there’s absolutely no reason why that should change simply because the car is electric,” says Gregory Guillaume, Vice President of Design for Kia Motors Europe. “That’s why our all-electric concept is designed to not only get your pulse racing, but to also signpost our holistic and emotional approach to electrification.”

“Today’s drivers understandably have many questions about electric cars. They’re concerned about range, the recharging network, and whether electric cars will still be dynamic and engaging to drive. So, when we first started thinking about this concept and imagining what its role would be, we knew that the best way to answer those questions and address those concerns was by approaching electrification purely from an emotional point of view.”

This human-centric attitude is perfectly aligned with Kia’s attitude on automotive design, as Guillaume explains. “When they talk about their electric cars, many carmakers promote the same rational and empirical data-driven messages as they do with their internal combustion engined cars, such as range, economy and performance criteria.”

“Kia prides itself on its power to surprise, which is why we wanted to move away from the rational and focus on the emotional, and embrace a warmer and more human approach to electrification. After all, electricity is found within every atom, it’s the energy that flows within us and around us on our planet. Harnessing its potential has propelled us forward from one innovation to the next,” says Guillaume.

A visual embodiment of Kia’s desire to move forward in the exciting world of electrification, Imagine by Kia is the company’s first pure electric four-door passenger car. Unlike the award-winning e-Niro electric crossover, which is based on the existing architecture of the hybrid-powered Niro, Imagine by Kia is underpinned by a low-mounted, induction-charged battery pack that powers a compact drivetrain.

Coherently drawing together elements of a muscular sports utility vehicle, a sleek and athletic family saloon, and a versatile and spacious crossover, Imagine by Kia is intentionally designed to not sit within the industry’s predefined vehicle categories.

“It’s a large C-segment car – the vehicle size that’s incredibly popular in Europe – but the only things it holds on to are Kia’s brand values,” explains Guillaume. “It hints at something familiar, but is something entirely new. I think of it as a category-buster, and a disruptor – it’s familiar and understood but at the same time progressive and new.”

Intelligently reinterpreting Kia’s iconic ‘tiger nose’ grille, Imagine by Kia features a bold new illuminated ‘tiger mask’ that encircles the main LED headlamp units. Separated by horizontal ‘eyelids’, the dipped and main beam units are housed with a single block of clear acrylic glass, creating the effect of piercing eyes floating free of visible support. This striking ‘tiger mask’ creates a distinctive and recognisable lighting motif that instantly marks this out as a Kia for the 21st Century.

“The inspiration for the ‘tiger mask’ was to create the look and feel of the headlamps being suspended within a transparent block of glass,” explains Guillaume. “This identifiable lighting signature could potentially be deployed as a unifying design element across Kia’s future electric vehicle range.”

The human approach to the design is encapsulated by the ruches adorning its front air-curtain and flanks. Each impulse ripple has a different length and is positioned at a different angle to the next so that light falling on the car’s flanks constantly creates the impression of movement.

“There’s a great sense of tension and purity in the car’s tautly-drawn sheetmetal and the crisp shoulder-line crease that runs around the entire car. I wanted to introduce an element to create a rippling effect in the metal, much like the shockwaves you would see if you threw a stone into a perfectly still mountain lake,” Guillaume says.

The paintwork is a further example of warmth and approachability. Six hand-applied layers of chrome-effect silver paint are covered in a tanned bronze tint that looks warm and inviting to the touch. Highly sensitive to changing light conditions, the depth and sheen further enhances the concept’s curves and contours.

A single sheet of glass is used for both the windscreen and roof, flowing from the base of the A-pillar and over the cabin to create a vast sky-window, before tapering into a double-bubble over the rear passenger compartment. The rakishness of the car’s high shoulders and narrow glasshouse are further enhanced by an illuminated dynamic streak that draws the eye from the A-pillar into the C-pillar, ending with an integrated lateral turn signal.

The front turn signals, located high up on the sharp-edged bonnet, feature illuminated glowing elements that appear to float in fins of clear acrylic glass. The rear lights are equally compelling. The turn signals are housed within deep-set tunnels to create a three-dimensional effect, with the looped lights extending outwards as they grow in size. Horizontal wrap-around brake light strips create a visual link with the Kia Stinger.

The lighting systems play a key role in underlining the concept car’s friendliness and accessibility. “The flush-fitting Kia script on the front of the concept lights up and glows as the driver approaches the car, followed by the illuminated tiger mask – a welcoming gesture to the driver at the start of the journey,” explains Guillaume.

Even the wheels contribute to the visual relationship that the car has with the movement of light. Each of the 22-inch alloy wheels has four flush inserts of transparent acrylic glass, polished at the front and diamond cross-cut at the back, to reflect and refract the light, much like a cut diamond would, as the wheels move. The wheels themselves are shod with bespoke Goodyear 255/35 R22 Intelligrip EV concept tyres.*

Guillaume and his design team also focused a great deal of their attention on the vehicle’s aerodynamics, ensuring the car sliced as cleanly as possible through the air to reduce turbulence and extend its range.

“The front air curtain; the way the double-skin bonnet channels air through the nose, up and over the front screen and roof; the double skinned C-pillar that creates an air spoiler; the completely enclosed underbody; the wind-cheating ‘wingcams’ and the hard-edged break-away around the car’s rear – all these features collectively boost aerodynamic efficiency and reduce turbulence and drag,” Guillaume explains.

“We wanted the interior to have a twinkle in its eye, to be full of surprising and delightful touches that amuse, engage and attract both driver and passenger alike,” explains Ralph Kluge, Kia Motors Europe’s general manager of interior design.

The layout of the powertrain created a chassis architecture that is distinctly different to that of a vehicle powered by an internal combustion engine. It’s a layout that Guillaume and his team fully exploited to maximise cabin space and create an airy and spacious interior – and one with a wry sense of humour, too.

21 individual ultra high-resolution screens curve their synchronised way across the top of the dashboard in a layout that’s at the same time both casual and co-ordinated. It takes just a single glance to understand what Kluge means. “These 21 incredibly thin screens are a humorous and irreverent riposte to the on-going competition between some automotive manufacturers to see who can produce the car with the biggest screen,” says Kluge.

They may form a striking sculptural feature that neatly ties in with the rippling and light-reflecting exterior design motifs, but this screen-wall is also highly functional. It effectively creates a single unified display from the driver’s point of view, without the ever-increasing bulk and rigidity of traditional in-car displays – a fresh and witty approach on how to move away from traditional fixed screens.

“It’s an immersive display delivering information on the car’s climate control, birds-eye navigation, drive and media systems. The screens will also display a raft of Kia concepts from years gone by to create an emotional link between past, present and future,” says Kluge. “With this arresting combination of artistry and information we’re drawing on memories of our past in a car that’s heading straight into our future.”

The cabin’s sense of light-heartedness is underpinned by the striking shockwave design of the four leather and silk-covered seats. “We wanted to create a polarity between how the chairs look and feel. Their diamond cross-cut shells look slim and lightweight but they are actually incredibly strong and robust,” adds Kluge, “and when you sit in them, you discover that the seats are very comfortable and supportive.”

The cabin’s airy atmosphere is further enhanced by the floating centre console that, like a wing, hovers independently above the low and flat floor. The doors – rear-hinged at the back for greater access – are swathed in a metallic fabric and leather, visually splitting the cabin into two distinct upper and lower levels. “The goal was to create an interior that felt de-cluttered rather than de-contented,” says Kluge. “This approach is also reflected in the tactile sculpted steering wheel and the pedals that are recessed when the car is stationary.”

The versatility of the all-electric architecture has not only enabled the Kia design team to create this open and spacious interior for passengers, but also for their luggage. Imagine by Kia boasts two capacious loadbays: a ‘frunk’ front trunk and a traditional rear storage area accessed through the glass hatch.

“As you all know, Kia prides itself on our power to surprise, and it’s this unorthodox approach that fired our collective imagination, moving us away from the rational, to embrace a warmer and more human approach to electrification,” says Guillaume.

“We imagined designing an all-electric car that not only answered consumer concerns around range, performance, recharging networks and driving dynamism, but one that also gave you goose bumps when you looked at it, and made the hairs on the back of your neck stand up when you drove it.

“We imagined a future where engaging and dynamic cars like this were an integral part of our transport requirements. So it will come as no surprise then that we have named our new concept ‘Imagine by Kia’. And its message is clear,” says Guillaume. “It’s time to free your imagination, to stop wondering and to start driving!”


About Kia Canada

Kia Canada Inc. ( – ) a maker of quality vehicles for the young-at-heart is a subsidiary of Kia Motors Corporation (KMC) which was founded in 1999 and sells and services high quality, class leading vehicles like the Soul, Forte, Optima and Sorento through a network of 188 dealers nationwide. Kia Canada Inc. employs 160 people in its Mississauga, Ontario headquarters and four regional offices across Canada, including a state-of-the-art facility in Montreal. Kia’s brand slogan “The Power to Surprise” represents the company’s global commitment to surprise the world by providing exciting & inspiring experiences that go beyond expectations.

For more information about Kia Canada and our products, please visit our Media Centre at or contact:

Mark James
Corporate Communications Manager
Kia Canada Inc.
T: 905-755-6251

2020 Kia Telluride

Versatile new 8-seater SUV provides all the comfort and technology needed for Canadian families looking to explore in style.

Explore Possibilities Technology Brings.

Take your family on board

  • One touch walk-in sliding seats
  • 6 USB ports
  • Driver Talk
  • Quiet Mode
  • Wind-free Roof Vent

Enjoy the ride

  • 10.25” multimedia interface with integrated navigation
  • Apple CarPlay® and Android Autosmartphone integration2,3
  • Drive/Terrain Mode

Drive Safely

  • Highway Drive Assist (HDA)4
  • Rear Cross-Traffic Collision Avoidance Assist (RCCA)4
  • Lane Following Assist (LFA)4
  • Safe Exit Assist (SEA)5
  • Blind View Monitor4

Kia Forte and Kia Stinger are Canada’s Best Small Car and Best Large Car for 2019

Montreal, QC – January 17, 2019 – At a presentation today in Montreal, the Kia Forte has been named Best Small Car in Canada for 2019 and the Kia Stinger has been named Best Large Car in Canada for 2019, winning their respective categories as part of the judging for AJAC’s Canadian Car of the Year and Canadian Utility Vehicle of the Year and qualifying them both for the overall awards to be named in February.

Bringing home both mainstream car awards is a huge accomplishment for the brand and a testament to the award-winning design and quality investments that Kia has, and continues to put into its entire lineup of vehicles. For Canadians that have not yet considered a Kia, the awards are yet another reason to look at the brand with the ‘Power to Surprise.’ Both vehicles will be on display at this year’s Canadian auto shows and are currently available in dealerships across the country.

“We’re grateful to all of AJAC’s voting journalists for recognizing the Forte and Stinger as the best cars in their categories” said Michael Kopke, Director of Marketing, Kia Canada. “Kia is focused on bringing safe, high-quality vehicles that look great and fit the lives of Canadians so it is a wonderful honour to see that so that many of Canada’s top automotive experts believe that our cars are hitting the target above some great competition in the market.”

Winning their respective categories also means that both the Kia Forte and Kia Stinger are two of five contenders for the AJAC Canadian Car of the Year award that will be presented at the Canadian International Auto Show in Toronto on February 14.

“It’s a great achievement for a vehicle to win one of AJAC’s coveted Canadian Car of the Year awards, but it’s exceptional for the same automaker to make two award-winning vehicles in the same year,” said Mark Richardson, President, Automobile Journalists Association of Canada. “Congratulations to Kia for the well-deserved success of the Stinger and Forte.”

Kia Canada Adds Stinger 2.0L to Award-Winning Lineup

(TORONTO) May 22, 2018 – Kia Canada Inc. (KCI) today announced that, starting later this summer, the 2019 Kia Stinger will be available in Canadian dealerships with a choice of Kia’s 3.3L Twin-Turbo GDI 6-cylinder engine or Kia’s 2.0L Turbo GDI 4-cylinder engine. The new 2019 Stinger 2.0L GT-Line AWD will feature many of the same design attributes that has made the 3.3L version the talk of the industry, while providing an opportunity for even more Canadians to get into Kia’s award-winning sports sedan.

“Long before it even arrived in our dealerships, the Stinger was already the industry’s hottest car – and for good reason,” said Ted Lancaster, VP & COO, Kia Canada Inc. “Since its arrival, the overwhelming customer feedback on the 3.3L version has demonstrated that Canadians are ready for a new option in the sports sedan market, so we’re excited to now be adding the 2.0L Stinger to give the old regime an even harder run for their money.”

Pricing for the 2019 Kia Stinger lineup will be announced at a later date. Features of the new Stinger 2.0L GT-Line AWD will include the following and more:

  • 2.0L Turbo GDI 4-cylinder engine

  • 8-speed Sportmatic AT

  • Idle Stop and Go Technology

  • Drive Mode Select (Eco/Smart/Comfort (Normal)/Sport/Individual)

  • Paddle Shifters; High-Performance Shocks

  • Advanced Front Airbags; Dual Front Side Airbags; Dual Rear Side Airbags; Curtain Airbags; Knee Airbag (Driver)

  • Blind-Spot Detection, Rear Cross Traffic Alert, Rear Parking Sensors and more advanced safety features

  • 18”Alloy Wheels; Bridgestone Tires

  • Integrated dual exhaust (single twin)

  • LED Bi-Function Headlights; LED Daytime Running Lights; LED Positioning Lights; LED Light Bar Taillights

  • Power Folding and Heated Sideview Mirrors; LED Sideview Mirror Signal Repeaters

  • Leather Interior; LED interior lighting

  • 10-Way Power Driver Seat (/w Lumbar); 8- way Power Passenger Seat(w/lumbar)

  • Heated Front Seats; Heated Steering Wheel

  • Sports Leather Steering Wheel w/ metal accent; Leather Wrapped Gear Shifter

  • 7” Display Audio (/w Rearview Camera)

  • UVO Intelligence Telematics

  • Android Auto / Apple CarPlay; Bluetooth

  • 3.5” Mono TFT Cluster

  • Wireless Cell Phone Charger

Kia Cadenza: More Than Transportation

Cars today need to do more than provide a means to get from point A to point B. That’s where the 2018 Kia Cadenza comes in. It’s a spacious luxury vehicle with Kia’s warranty to match. Take a look at just some of the features that put it head and shoulders above the rest in its class.

Family Friendly


There is plenty for families to love about the Cadenza. It has plenty of legroom for all passengers, making long trips with its full complement of five passengers a breeze. It’s a quiet ride as well, with sound dampening features that ensure the sounds of the road stay outside. Kia’s UVO services add that extra layer of security as well, allowing you to locate your car, track its speed, and even set curfew alarms when you’ve handed off the keys.


Safe and Sound


Safety doesn’t stop with remote tracking. A fully loaded Cadenza has enough features to make sure the only memories you make on the drive are good ones. The surround view camera lets you keep a close eye on your vehicle’s perimeter, while front end collision sensors and emergency braking automation help out in a pinch. Follow that up with cross-traffic alert in the rear and lane change assist and the driver is kept aware of everything around.


Tech Talk


Everyone relies on technology, and families most of all. That’s why the Kia Cadenza comes with a wireless phone charger, and access to Apple CarPlay and Android Auto. Whether you’re singing along with the kids or to by yourself with your favorite album, you’ll appreciate the 12 speaker integrated soundsystem. Connecting it all is an optional 8 inch touch screen, keeping all of your news and navigation right at your fingertips.


With more time spent on the road, you need more than car. Let Peterbrough Kia introduce you to the 2018 Kia Cadenza, the auto that is more than transportation; it’s part of your life.

Performance Meets Luxury With the 2018 Kia Stinger

Kia has long been slept on when it comes to rating midsize sedan luxury, performance, and overall style. Those days have now come to an end with the all-new 2018 Kia Stinger, a sporty, elegant take on a sedan well known for its reliability and easy handling. Peterbrough Kia has been anticipating this highly-acclaimed Kia model for some time, which is why we’re excited to present the characteristics we believe elevate the Kia Stinger into a class of its own.

Trim Options


The Stinger is available in five trims: 2.0L, Premium, GT, GT1, and GT2; all of which can be upgraded to all-wheel drive. The 2.0L trim, the most affordable of the lot, doesn’t skimp on luxury or performance with its push-to-start button feature, 8-speed automatic transmission with paddle shifters, and premium fuel recommendation. The Premium trims features all that the 2.0L trim has, with the addition of a navigation system, a sunroof, and high-performance dampers. The GT trims feature upgrades like electronically controlled suspension and shift-by-wire-capabilities, making the Stinger a competitor worthy of the auto world’s attention.


High-Class Interior


What sets the 2018 Kia Stinger apart from the rest is that even its lowest level trim boasts a supremely luxurious interior. The 2.0L trim features leather seat trim with heated front seats, a first for Kia lower-end trims. As you get up to the higher-level trims, the Stinger becomes available in Nappa leather seat options, premium sound system upgrades, and advanced driver assistance systems.


A New Realm of Power


The Kia Stinger’s performance easily rivals that of luxury brands such as BMW, Lexus, and Mercedes. Not only can all Stinger models be upgraded to all-wheel drive, they also come with turbo-powered engines. However, each engine differs with each trim. The 2.0L and Premium trims feature an I-4 Turbo GDI engine with 255 horsepower and 22-city/29-highway/25-combined MPG. All of the Stinger GT trims feature a 3.3L V6 Twin Turbo GDI with 365 horsepower and 19-city/25-highway/21-combined MPG.

Purchase Your 2018 Kia Forte5 Today

A car is likely one of the most important purchases you’ll ever make. When you visit us at Peterborough Kia, we’ll treat you like family and guide you through purchasing a vehicle. Whether you’ve already conducted thorough research on your own or are still not quite certain that the 2018 Kia Forte5 is the car for you, we’re ready to provide the assistance needed to help you feel at ease.

Breathe Easily Thanks to Various Safety Features


Like many other models made by Kia, the 2018 Kia Forte5 has both active and passive safety features to help you manage the challenges that may arise when you’re on the move. For example, the lap and shoulder safety belts have pretensioners that keep the restraints tight against your body in certain conditions. There are also components that help you adapt to icy or wet roads by maintaining consistent traction, as well as one that keeps the vehicle stable on inclines.


A High-Tech Choice


Most of today’s leading models accommodate a high-tech lifestyle, and this model from Kia is no exception. It’s compatible with most Apple and Android smartphones, allowing you to get the most from those gadgets while you’re on the road.


Additionally, consider getting this car with an available rear camera system that shows you what’s behind the vehicle as you back down the driveway or out of a parking spot. Some obstacles are difficult to see, especially if they’re low to the ground. By looking at the viewing screen built into your dashboard, you’ll be able to move in reverse without worries.


Whether you’re in the market for your first car or want to buy one to accommodate your growing family, come visit us at Peterborough Kia today. We’re excited to give advice at every stage of the process and help you purchase a car you’ll love to own and drive.

What You Should Know About The 2018 Kia Stinger

Superior style, performance, and handling, the latest Stinger is Kia’s attempt to challenge higher priced luxury brands. If you’re interested in luxury at a reasonable price, then the 2018 Kia Stinger may be the perfect option for you.


Here are the key points we at Peterbrough Kia believe you should know about the Stinger.


Features & Trims

The 2018 Kia Stinger has five trim levels. The base comes equipped with features such as 18-inch wheels, front and rear parking sensors, keyless ignition, leather upholstery, Bluetooth, heated front seats and steering, wheel, auto-dimming rear-view mirror, six-speaker audio system and satellite radio, Apple Car Play and Android Auto, and a 7-inch touchscreen.


The Premium trim comes with a sunroof, an 8-inch touchscreen, a universal garage door opener, driver memory settings, and a 15-speaker Harman Kardon audio system.


The GT, GT1, and GT2 trims offer more powerful engines and upgraded safety features ranging from forward collision warning and automatic emergency braking to lane departure warning and correction.



The Stinger is easy to drive, provides quick, powerful acceleration, and responsive steering. Its 8-speed transmission chooses the gear that’s appropriate for the condition and adjusts smoothly.



The Stinger provides comfort as good as any of its pricier, European counterparts. It boasts front seats with bolsters are comfortable during long-distance drives and hold you when cornering.



With large cargo space and plenty of pockets and bins, the Stiner surpasses other hatchbacks in terms of cargo capacity. The rear seats can also be folded if additional space is needed for larger bags.



The sound system quality from the audio system is somewhat lacking, but the laundry list of other features including the built-in navigation system and voice control more than make up for it.


Our Recommendation

The 2018 Kia Stinger is not technically a luxury car. However, it comes awfully close and is perfect if you want to experience luxury on a budget.


At Peterbrough Kia, we’re here to help you find the right car for you. Feel free to contact us should you have any furthers questions.

New Sportage Features

Looking into getting a brand new car this year? Getting a new car can be great, especially knowing that nobody else has ever driven it before you. If you go to your local Petersborough Kia, you will probably find yourself looking at a wide variety of new models for you to choose from. Here are some features that may have you choosing the 2018 Kia Sportage.


One thing to note about this particular brand of car is that it has an interior that reminds some reviewers of an Audi, making it have a great luxury feel to it. There are also many new features to keep in mind, such as heats that are not only heated but also cooled. What’s more, those that like speed and power will probably love the Sportage because of its turbo engine.


There are a lot of ways that the 2018 Kia Sportage varies from the 2017 one. For example, there has been an increase in active safety features of this car, and many of the already standard features from last year have been updated. However, even with all of these nice new features, the car is still an affordable price for a lot of people, meaning that you don’t have to worry about high car payments, high interest or just turning this car into one of your dreams. There are, of course, upgrade options, however these will increase the price of the car; however, it includes some extra tech and an upgraded interior, so it may be worth the price to some people.


There are a lot of reasons that you may want to look into the 2018 Kia Sportage, such as the increased technology allowing you to use Apple CarPlay or Android Auto as well as the new safety features that are becoming more standard. Consider looking into your local car dealership today.